In today’s digital age, social media platforms are treasure troves of valuable information about consumer preferences, trends, and market dynamics. By conducting thorough social media analysis, prospective entrepreneurs can gain insights into their target audience’s behaviors, expectations, and pain points. This knowledge enables them to refine their business concept, tailor their products or services to meet specific needs, and develop effective marketing strategies.
Opening a culinary business for breakfast presents its fair share of challenges, and one of the key hurdles is standing out in a competitive market. The industry is diverse, ranging from cafes and food trucks to fast-food chains, all vying for customers’ attention. This is where social media analysis becomes crucial.
We employed data filtering and categorization algorithms, focusing on keywords, hashtags, or user demographics to narrow down relevant data sets. To decipher the context and sentiment of tweets we utilize natural language processing and machine learning techniques. We also combat the issue of fake accounts and bots demands with our bot detection algorithm.